Microsoft shares rosy update on its in-game advertising strategy
Microsoft is pinning its hopes on in-game advertising as a future moneymaker for the company across not just Xbox Live, but also MSN, Windows Live and other Microsoft properties.
microsoft -
comments -
16.3.2007 MS: $200 million for Windows advertising
Microsoft may not be willing to let Apple have the last word about Windows Vista, after all.
microsoft -
comments -
22.6.2008 Ballmer: Advertising Is the Future
Microsoft CEO Steve Ballmer wants to grab the worldwide advertising opportunity by the horns. It's one big steer to bring to the ground.
microsoft -
comments -
14.11.2007 Microsofts manycore strategy
The post on Apples Grand Central multicore support in OS X.vi had some commenters claiming that Microsoft had already solved the multicore software problem. Far from it.
microsoft -
comments -
25.6.2008 Microsoft to Acquire In-Game Advertising Pioneer Massive Inc.
Massive?s technology for weaving dynamic, relevant ads into video games will extend next-generation advertising across Microsoft properties and beyond.
microsoft -
comments -
5.5.2006 Microsoft Showcases Platform Strategy and Opportunity
Q&A: Tomorrow's triple launch of business availability of Windows Vista, 2007 Office system and Microsoft Exchange Server 2007 underscores Microsofts ongoing commitment to providing customers and partners with even greater platform opportunities.
microsoft -
comments -
30.11.2006 Microsoft switches Japan Xbox chief, not strategy
The new head of Microsoft Corp's Xbox division in Japan acknowledges that sales of the game console have not fully met expectations, but says there will not be a major shift in strategy following a slow start.
"Sales have not necessarily lived up to everyone's expectations since launch," Takashi Sensui, who was tapped on Thursday to replace Yoshihiro Maruyama as general manager of the Xbox division in Japan, told Reuters in a phone interview.
microsoft -
comments -
16.2.2006 Gates: Xbox 360 strategy working 'perfectly'
Speaking to the San Jose Mercury News reporter Dead Takahashi, Bill Gates has spoken with unmasked glee about the position the Xbox 360 finds itself in moving into 2007.
microsoft -
comments -
19.1.2007 Windows 7 Migration Tool to Move From Windows XP to Windows 7
In past we had covered guide on upgrading from Windows XP to Windows 7. Unfortunately there is no direct upgrade path from Windows Xp to Windows 7 and you have to use Windows Easy Transfer utility if you want to move your user and program files from XP to Windows 7.
download -
comments -
22.11.2009 Vista SP1, and then Windows 7, Windows 8 and Non-Windows Midori
2008 saw the release of Windows Vista Service Pack 1, Windows XP Service Pack 3 and Windows Server 2008, but Microsoft's journey on the Windows path is far from over.
windows -
comments -
5.8.2008 Windows 7 RC Brings Windows XP Mode Beta and Windows Virtual PC Beta
The Release Candidate of Windows 7 will bring with it the first Beta development milestones for Windows XP Mode and Windows Virtual PC.
windows -
comments -
29.4.2009 Windows Reactivator 2.0 - Backup & Restore Activation Status of Windows XP with Windows Reactivator
Every time you reinstall your windows XP you need to reactivate it online using your product key & worst if you lost your Windows XP product key.
download -
comments -
3.6.2009 Windows Vista SP1 vs. Windows Vista RTM vs. Windows XP SP2
Feb 26th, 2008. Principled Technologies has released two Microsoft commissioned reports on Windows Vista SP1 performance. In these tests, Principled Technologies measured responsiveness of Windows Vista SP1 vs. Windows Vista RTM vs. Windows XP SP2 when performing a set of common business and home tasks.
windows -
comments -
28.2.2008 Windows 7, Windows 8, Windows 9 1 Billion and Counting
Is Windows dead? Or, at least, is this the beginning of the end for Microsoft's proprietary operating system?
windows -
comments -
15.9.2008 Week in Microsoft: Windows 7, Windows 8, Windows 9
This week in Microsoft, we covered 128-bit support possibly coming to Windows 8 and Windows 9, Windows 7, Windows Mobile 6.5, Bill Gates, Office 2010 Starter, Microsoft MVP status, Windows Live Hotmail, the EU, and Microsoft Security Essentials.
windows -
comments -
10.10.2009 Windows Vista Build 5231 and Windows Media Player 11 Leaks!
Windows Vista Build 5231 has leaked to the web. The new build is said to include Windows Media Player 11 included. View the screenshots below! This is a Main branch build that was released on September 12th, 2005 at 8:20PM.
windows -
comments -
Windows Vista SP1 and Windows XP SP3: Official Release Dates
A French website, PC Inpact, has posted the official Microsoft product change request forms for Vista SP1 and Windows XP SP3.
windows -
comments -
6.2.2008 Download Free Windows Vista and Windows XP SP2 Straight from Microsoft
Via the Internet Explorer Application Compatibility VPC Image. That's right! Microsoft is offering access to free downloads of Windows Vista and Windows XP SP2.
download -
comments -
6.3.2008 Windows Vista SP1 outperforms Windows XP SP2 in file copy
"Its interesting that people seem to think that Vista under performs in every area of the system which is quite an incorrect perception.
windows -
comments -
27.5.2008 Windows Fiji Has RTMd as Windows Media Center TV Pack 2008
Microsoft officially confirmed that Windows Fiji has been released to manufacturing.
windows -
comments -
18.7.2008 Windows 7 Beta Doesn't Play Nice with Windows Azure Cloud OS Tools
The promise for Windows 7 is that it will deliver an evolution when it will come down to stretching into the Cloud compared to its precursor, Windows Vista.
windows -
comments -
16.1.2009 Internet Explorer 8 MUI packs for Windows XP, Windows Server 03
As detailed in our previous blog post, the following Internet Explorer MUI packs shipped today.
download -
comments -
17.5.2009 Windows Home Server Power Pack 3 Beta adds Windows 7 support
Microsoft announced the release of Windows Home Server Power Pack 3 Beta, along with news that it will feature Windows 7 support.
windows -
comments -
20.7.2009 Check for RAM Error or Defect in Windows 7 and Vista with Windows Memory Diagnostic
Memory or RAM is one of the most important electronic hardware component on a computer systems, not only in term of speed or clock frequency and size, but also the reliability of hardware ecosystem of the RAM sticks or memory modules and its subsystem.
common -
comments -
1.10.2009 The Microsoft Windows NT 4.0 and Windows 98 Threat Mitigation Guide
Well, Microsoft still puts effort in old Windows versions...
microsoft -
comments -
31.3.2006 Windows Vista comes with 19,500 drivers on DVD more on Windows Update
Ever needed to find a driver for a product and wished Windows would either just have the driver in it, or that their Windows Update service could provide it? With Vista, it can and new features and updates will be forthcoming too. Its about time!
windows -
comments -
20.11.2006 Windows XP Home No Longer Qualifies for Windows Vista Upgrades
Windows XP Home Edition no longer qualifies for Windows Vista Business Upgrade or Upgrade + SA through Volume Licensing.
windows -
comments -
17.10.2007 Microsoft Offers a Complex Windows Vista vs. Windows XP Perspective
A new standard of security is an integer aspect of the evolution puzzle represented by the move from Windows XP to Windows Vista.
windows -
comments -
3.11.2007 Windows XP SP3 to Drop Concomitantly with Windows Vista SP1?
Yes, it's time for every Windows user's favorite obsession: Windows XP Service Pack 3. The third and final service pack for Windows XP has been quite elusive for the past three years.
windows -
comments -
25.11.2007 Windows Vista vs. Windows 9x/Me, NT Server, 2000 and XP
If at just a couple of weeks short of the first anniversary since Windows Vista hit the shelves you are still looking for reasons to upgrade to the latest Windows client, then Biplab Paul, Partner Technical Consultant with Microsoft India, has an impressive, and exhaustive list of features that are bound to tilt the balance in Vista's favor.
windows -
comments -
14.1.2008Yahoo puts meat on Open Strategy bones
After months of preamble, Yahoo on Monday flipped the on switch for a massive project to increase activity, and advertising on its Internet sites
through social connections and online applications. The company has been working mostly behind the scenes to build what it calls the Yahoo Open
Strategy, but now the strategy's changes will become evident to U.S. users of some of Yahoo's main properties such as Yahoo Mail, My Yahoo,
and Yahoo's music and TV sites. In addition, the company will begin previewing a new Yahoo Toolbar later this week. When asked about the Yahoo
Open Strategy goals, Ash Patel, executive vice president of Yahoo's audience products division, said that the company wanted to establish a social
dimension.
Read full story.....
neowin.net -
16.12.2008Windows Live Strategy Inches Forward, Slowly
Microsoft is continuing to
flesh out its Windows Live
strategy, on Wednesday
releasing beta versions of
Windows Live Photo Gallery and
Windows Live Folders. The
additions will join Windows
Live Mail Desktop, Windows
Live Writer, and a number of
other applications as part of
the Windows Live Suite...
betanews.com -
28.06.2007Yahoo buy not a strategy in itself: Microsoft CEO
Microsoft Corp Chief Executive Steve Ballmer said on Friday that buying Yahoo was not a strategy in itself, and dropping the bid meant it now had $50
billion to spend on other acquisitions.
"Yahoo was never the strategy we were pursuing, it was a way to accelerate our online
advertising business," he told a packed hall at a technology conference in Moscow.
"We will spend money on some acquisitions.
You can do a whole lot of things with 50 billion dollars," he said.
winbeta.org -
23.05.2008AOL's Platform-A still out front, now pulling away
Things are not as they seem in online advertising, or at least not as they've been characterized in political and financial circles. While Google has
been receiving scrutiny of late, AOL's strategy to take the lead while no one's looking may be working...
betanews.com -
15.04.2008Online overtakes TV advertising in the UK
Online advertising has overtaken TV advertising in the UK for the first time, with a record £1.75 billion spent on advertising in the first six
months of 2009. Internet advertising in the UK now accounts for 23.5% of advertising expenditure, compared to just 21.9% for TV. For comparison, when
the Internet Advertising Bureau first measured online advertising in 1998, just £19.4 million was spent on advertising online. Lindsey Clay,
marketing director at UK TV marketing body, Thinkbox said the measurement is unfair, "It is interesting but meaningless to sweep all the money spent
on every aspect of online marketing into one big figure and celebrate it.
Read full story.....
neowin.net -
30.09.2009Microsoft aims to be one of "top two" in Web advertising
Microsoft Corp. aims to be one of the top two players in the online advertising market in three to five years, a company executive in charge of the
business said on Thursday.
Speaking at a UBS investor conference, Kevin Johnson, president of Microsoft's platforms and services
division, laid out the company's strategy to become a leader in the growing online advertising industry with a "10, 20, 30, 40" plan.
The plan, which represents Microsoft's aspirations over the next three to five years, calls on Microsoft to increase the company's share in
Web search, page views, percentage of time on the Internet and percentage of advertising dollars.
winbeta.org -
16.11.2007AOL Buys buy.at
In a move designed to cash in on the growing ecommerce trend AOL announced today that it has acquired buy.at, a leading independent affiliate
marketing network which enhances sales by partnering publishers with advertisers. Unlike traditional display advertising or pay-per-click (PPC)
models, at buy.at, an advertiser only pays when a visitor to its site takes action (such as making a purchase or signing up for a free trial). buy.at
will operate as a wholly-owned business unit of Advertising.com, part of AOL’s Platform-A organization, and is the fifth advertising acquisition
AOL has made in the past year.
“ This acquisition further enhances our Platform-A advertising offerings by enabling us to offer a
new set of advertiser and publisher products, while also supporting our international strategy, ” said AOL Chairman and CEO Randy Falco.
Read full story.....
neowin.net -
06.02.2008Web spending hits new record in third quarter
U.S. Internet advertising revenue rose 25 percent in the third quarter to about $5.2 billion, a new record, according to data released on Monday.
The report by the Interactive Advertising Bureau (IAB ) and PricewaterhouseCoopers LLP showed online advertising revenue has hit new
highs in each of the first three quarters of 2007.
Revenue for the first nine months of 2007 totaled $15.2 billion, up nearly 26
percent from the $12.1 billion recorded during the first nine months of 2006, the report said.
"The continued robust growth of
the industry indicates that marketers increasingly understand and appreciate the benefits of interactive advertising," IAB Chief Executive Randall
Rothenberg said in a statement. "Marketers large and small have come to accept digital media as the fulcrum of any marketing strategy."
winbeta.org -
13.11.2007Microsoft to Acquire AdECN, Inc.
Microsoft Corp. today
announced it has agreed to
acquire AdECN, Inc., an
advertising exchange platform
company based near Santa
Barbara, Calif. AdECNs
technology serves as a hub
where advertising networks can
come together in a neutral,
real-time auction marketplace
for buying and selling display
advertising.
The deal is a key
component of Microsofts
strategy to develop a
comprehensive search and
display advertising platform
helping advertisers and
publishers to maximize return
on investment (ROI) on their
digital advertising
investments. Financial terms
of the deal were not
disclosed.
Both Microsoft and AdECN
have a deep commitment to
creating the technologies and
platforms that enable
advertisers and publishers to
maximize their ROI in the
digital marketplace, said
Kevin Johnson, president,
Platforms and Services
Division at Microsoft. We
believe the addition of AdECN
to the Microsoft portfolio is
a perfect fit and will create
more efficiency for the
industry by forming a more
robust marketplace between
advertisers and publishers,
aggregating more supply and
demand. This is good for the
whole advertising
industry.
winbeta.org -
27.07.2007Applying the 'community' ideal to Web advertising
Business leaders in the Web advertising and network-building industries convened today at Fordham University to discuss how they can remake the Web
advertising model so that it helps forge communities the way Web sites already do...
betanews.com -
01.02.2008Microsoft Moves Beyond the Browser to Provide Targeted Advertising Opportunities in Video, Gaming and Mobile Environments
Q&A: Mark Kroese, general manager of Microsofts Advertising Business Group, discusses growth in digital advertising and how the Microsoft division is
providing a content-delivery platform for companies and consumers alike...
microsoft.com/presspass -
20.05.2008Mundie: Google owes business to Microsoft
Microsoft's Chief Research and Strategy Officer Craig Mundie said Tuesday that competitor Google owes its business in part to Microsoft and that his
company is not concerned about losing its position as an innovator in the technology market to the search and advertising leader.
"If we didn't succeed at the PC, they wouldn't have a business," Mundie said of Google, in comments made via Webcast at the Goldman Sachs
Technology Investment Symposium in Las Vegas on Tuesday.
He said Google was able to grow so quickly because it introduced a new
business model for the Web at just the right time. "It wasn't that many years ago that Google didn't exist," Mundie said. But now that the
industry and competitors like Microsoft are catching up to Google's online advertising strategy, "I don't think they can do anything we can't
do," he said.
winbeta.org -
27.02.2008Ballmer: Advertising Is the Future
Microsoft CEO Steve Ballmer wants to grab the worldwide advertising opportunity by the horns. It's one big steer to bring to the ground.
Ballmer laid out Microsoft's advertising opportunities during the company's annual shareholders meeting this morning.
He spoke about the blurring lines between media, software and advertising. "It's a huge opportunity," he said. Ballmer observed that the online
advertising market would surge from $40 billion today to about $80 billion in 2010.
"There's a much larger advertising
as well, $600 billion worldwide," Ballmer said, referring to broadcast, print and other advertising channels. Ballmer predicted a
dramatic "shift to digital advertising," for which software would play a pivotal role.
winbeta.org - 14.11.2007
Microsoft Launches Assault on Google's Search Appliances
In a clear move to undercut one of Google's most noteworthy revenue sources outside of advertising, Microsoft today launched its "search
server" strategy by releasing both a free and a commercial version of software that performs many of the same functions as a dedicated search
appliance...
betanews.com - 07.11.2007
MSN Outlines Voice, Video
Strategy
MSN's communication services
vice president Blake Irving is
expected to outline the
communications strategy for
voice and video services
within Windows Live on
Thursday, saying it would work
with its partners to bring
"a complete presence- and
contact-centric communications
experience."..
betanews.com - 16.03.2006
CBS to test location-based mobile advertising
The company looks to strengthen its already substantial advertising network by adding text message ads to its portfolio...
betanews.com - 06.02.2008
The new branding strategy for Acer, Packard Bell, and Gateway
In Budapest, Hungary on Friday, the Acer group unveiled its strategy for marketing and identity-branding for all of its consumer computer labels...
betanews.com - 22.09.2008
Microsoft Wants To Create The Next Flickr
Does Microsoft want to create the next Flickr? Their job advertising certainly suggests it does:
Come make Windows Live the best
place to share your digital memories! Heard of Flickr? YouTube? How about. Mac? This role will work across the new Windows Live division with teams
like Spaces, SkyDrive, Messenger and Hotmail to construct a winning strategy for Microsoft in photo and video sharing. This role involves leading the
team to design the strategy then build and implement a winning solution that will be loved by millions of customers. This feature team is building a
next-generation photo and video sharing service that will compete with flickr, smugmug and other photo web solutions today. This is a v1
opportunity.
Rest of the job advert here.
winbeta.org - 11.11.2007
Virtualized 3D GPUs, platform heterogeneity part of Microsoft strategy
What Microsoft characterized this morning as a "new" virtualization strategy looks curiously like its existing one, only now it has a new
partner and an acquired company to help bring it about...
betanews.com - 22.01.2008
Microsoft's Bill Hilf Reveals Its Open Source Strategy
InformationWeek recently interviewed Bill
Hilf, Microsoft's leading light on open source issues. Since coming to Microsoft from IBM in 2003, Hilf has been inextricably involved with
Microsoft's strategy for dealing with Linux. He's recently been appointed general manager of Windows Server marketing and platform strategy, which
means he's taking on an expanded role, but open source is still one of his core issues.
winbeta.org - 17.11.2007
