The high price of creating free ads
From an advertiser's perspective, it sounds so easy: invite the public to create commercials for your brand, hold a contest to pick the best one and sit back while average Americans do the creative work.
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28.5.2007 54% of companies ban social networking sites
News reported on the Wired blog 'Epicenter' warns office workers to check their employment contract or workplace rules before logging into Twitter, Facebook, or any other social networking website.
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12.10.2009 Creating A Bootable WinPE 2.0 USB Key
Windows Preinstallation Environment (PE) 2.0 is a slimed down version of Windows (hence all the MiniNT references) that used to be the exclusive domain of OEM's providers.
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7.2.2007 Top Web parent companies in June 2006: Microsoft, Yahoo!, Time Warner
Nielsen//NetRatings published its findings on top Web parent companies in June 2006.
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14.8.2006 Microsoft doesn't recommend creating Vista "Lite" with vLite
Some people have been turning to a utility called vLite, which out components of the operating system deemed unessential.
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2.2.2008 Nofollow for Ads?
The search engines have become the gatekeepers of the internet. As a webmaster – if you don’t play along by their rules, you won’t be getting any high rankings: the so called holy grail for websites. Matt Cutts – Google employee – has made it very clear ... that buying and selling links is not corresponding with the webmaster guidelines and to be found a non-ethical practice because it’s not ’natural’.
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31.1.2007 'You've Got Mail' -- and Ads, Courtesy of Microsoft
It was only a matter of time before advertising found its way onto the desktop.
Microsoft is releasing Active Search today, an automated function that scans users' e-mails and then displays potential search terms related to that e-mail, along with text-based paid search ads.
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5.6.2006 Google Expands into Newspaper Ads
Google has begun a program that would allow its advertisers to place print ads in over 50 daily newspapers via its Web site.
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7.11.2006 Microsoft Blogs Make Room for Ads
Microsoft's MSN Spaces blogging features are set for a major upgrade to incorporate a revenue-sharing advertising option and a new partnership with Amazon.com, according to various sources.
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26.1.2006 Google goals: more ads, less spam, go green
Google Blogoscoped blogger Philipp Lenssen has gotten ahold of an internal Google document that details the company's goals for 2006.
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27.10.2006 Satellite circuit for Google TV ads
After months of speculation, Google has officially jumped into the television business.
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4.4.2007 Google and Yahoo to share web ads
Yahoo and Google, the world's two biggest search engines, have announced a two-week experiment that will see them share advertising space.
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10.4.2008 First hints of Microsoft’s fight back ads appear
If this is going to be the overall message of Microsoft’s much-vaunted new $300 million ad campaign, it might be money well spent.
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22.7.2008 More Windows-specific consumer ads coming soon
If you liked the first Bill Gates/Jerry Seinfeld ad for Microsoft, you’ll probably love the second. If you didn’t, there’s hope: A more Windows-centric one will air in a matter of days, according to Microsoft officials.
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12.9.2008 Windows 7 Video Ads, Sneak Peek
With Windows 7 released to manufacturing since July 22nd, 2009, and set for general availability on October 22nd, 2009, the focus will soon shift on the marketing effort built around the operating system.
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7.9.2009 Trojan Emits Bogus, Risqu? Google AdSense Ads
A Trojan horse program is churning out bogus Google ads promoting products Google eschews?gambling, cheap Viagra, girlie photos and adult dating.
The ads, being targeted at small publishers, are identical to Google AdSense ads except that referral graphic buttons are being converted to text, apparently due to a bug in the Trojan, according to the publisher who reportedly discovered the Trojan. That publisher, Raoul Bangera, told Techshout.com that the non-contextual and risqu? content of the ads are what set them apart from regular AdSense ads.
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1.1.2006Google Officially Expands Print Ads Offering
After expanding the service to
a handful of AdWords
advertisers in May, Google on
Wednesday officially made its
Print Ads offering available
to hundreds of thousands of
companies, adding more
newspapers to the list of
where ads can appear...
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19.07.2007Microsoft: Windows ads to make sense someday
Todd Bishop: <...> At least to my sense of humor, the latest ads are funnier than the first. But as before, there is only a passing reference to
Windows in the TV ads, at the end of the second part. That's by design, the company says.
"It's creating interest, buzz, and
just getting people talking about Windows," said Craig Cincotta, a senior Windows product manager, via phone this afternoon. "When people see what
we're doing with some of the other elements that are going to be coming out ... our approach to it will continue to make even more sense."
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13.09.2008IAB releases fresh guidelines for online ads ecosystem
The organization representing the lion's share of online ads sales in the US is looking to streamline the process of getting those ads in front of
you. Mad Men material it's not... or is it?..
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01.11.2008Google Expands into Newspaper Ads
Google has begun a program
that would allow its
advertisers to place print ads
in over 50 daily newspapers
via its Web site. A relatively
small group of 100 or so
advertisers would be able to
bid on ads in several major
dailies...
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07.11.2006TiVo Users Love Funny Super
Bowl Ads
TiVo's yearly analysis of the
top Super Bowl commercials
revealed that Ameriquest's
ads "Friendly Skies"
and "That Killed Him"
were the most commonly
replayed ads in TiVo
households Sunday. TiVo said
that its analysis showed that
humorous ads seem to garner
the most attention by its
customers...
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06.02.2006Google to Sell TV Ads for NBC Universal
NBC Universal, a unit of General Electric Co, is teaming up with Google Inc on a multi-year partnership in which Google will act as a broker to sell
TV advertising on some NBC cable channels. In a joint statement, the two companies said NBC Universal will offer advertising time from several of its
cable networks for Google to sell advertising through its Google TV Ads service.
The deal, set to go into effect in coming months, covers
advertising inventory on Sci Fi, Oxygen, MSNBC, CNBC, Sleuth, and Chiller, with more NBC Universal channels possible in the future, the companies
said. "Advertisers using the Google TV Ads platform can reach NBCU Cable's national audience and gain access to viewership data at an
unprecedented scale," the NBC Universal and Google statement said.
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09.09.2008The Top 10 Most Annoying, Frustrating, Irritating, and Sinister Online Ads
Today's annoying online ads are a mix of Big Brother meets Madison Avenue, old-fashioned in-your-face marketing, and tactics that are downright
mean. I rounded up a list of today's ten most annoying online ad categories. Many of them probably have you longing for the days when the most pesky
ads promoted an X-10 wireless camera.
Some of these ads flash, blink, vibrate, and somersault around your browser window. Others
expand, pop open a window (even if you have a pop-up blocker), and play sounds or video. The most sinister don't appear to do anything at all and
quietly attempt to hijack your PC.
What's behind this new breed of advertising? Naturally, money is greasing the wheels of
online ad innovation. Consider eMarketer's forecast, which indicates that U.S. Internet companies are spending $21.4 billion in 2007 on online ads.
That budget will grow--by 2011, an estimated $42 billion will go toward online ads, according to eMarketer.
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16.11.2007The Hidden Money Trail
Those programs that pelt you
with ads and bog down your PC
are financed by some of
America's largest companies...
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03.10.2005Microsoft Creating Global Ad
Network
Microsoft on Wednesday said it
had begun to test ads across
its Microsoft Office Live,
Windows Live Mail and MSN
Spaces services with the help
of 20 global marketers. The
company said the effort is an
extension of a strategy first
revealed in November of last
year...
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15.03.2006TiVo Fast Forward Popup Ads Return
Customers of the DVR service
TiVo began reporting over the
weekend that the fast forward
ads which appear during
commercial breaks have
reappeared. The ads appeared
last in March 2005, when the
company was testing new ways
to generate money from the
service...
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16.01.2007YouTube to trial pre-video ads
YouTube is to run a trial of "pre-roll" video ads on selected content from several broadcasters starting from today. The pre-roll ads are short
video ads shown before the video you requested and could be up to 30 seconds long. Advertisements will start appearing around videos from BBC
Worldwide, ITN, Discovery, National Geographic and - from today - Channel 4. The idea for this form of advertising was first discussed over 2 years
ago, back in 2007, so it has taken a while for the plans to come to fruition. These ads will be sold on a CPM (cost per mille) basis where the
advertiser pays a certain price for every one thousand views of an ad.
Read full story.....
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22.05.2009Google to Begin Selling Video
Ads
After moving from simple text
links to graphical ads, Google
is taking the next step
forward: video. The search
giant on Tuesday will begin
selling video space to its
advertisers in hopes to
increase the number of clients
and boost ad revenues. The
video ads will not appear on
Google's own pages...
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23.05.2006Twitter confirms paid pro accounts coming
It's been debated for a while now about whether or not Twitter, a popular social networking service, will begin including a paid pro account for
use. Well, as the Wall Street Journal reports, Twitter itself has confirmed the news that a paid account is coming. The company has recently hired a
product manager to organize the development of these accounts. Twitter has become very popular with not only the average consumer, but celebrities
and companies as well, many using it to promote products or hold competitions. This may be causing problems for the company; why would companies pay
Twitter to display ads when they can already broadcast ads using the service for free?
Read full story.....
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26.03.2009MSN puts ads on mobile phones
Microsoft began displaying advertisements to mobile users of its MSN site in the U.S. on Monday.Paramount Pictures and Jaguar Cars North America are
among the first companies to advertise on MSN Mobile in the U.S. Microsoft already displays mobile ads in Belgium, France, Japan, Spain, and the U.K.
The technology that presents the ads comes from ScreenTonic, a company that Microsoft acquired earlier this year.
Microsoft trails its
biggest competitors in the PC-based online advertising market in bringing ads to mobile users, but its late start may not have any significant effect.
"AOL and Yahoo have previously introduced display ads, but the mobile user base is still on the small side compared to the Net, so they're
not truly late," said Greg Sterling, an analyst following mobile search as part of a joint venture between Sterling Market Research and Opus
Research. "It's not like there's a huge opportunity cost here or revenue lost." Google also supports ads for mobile users.
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11.12.2007Coming to a video site near you: more ads
Google announced Thursday that it will be beta testing a new AdSense program that would place ads in online video...
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22.02.2008D-Link, Netgear team up with BitTorrent
The two companies have joined BitTorrent Device Partners, a licensing program aimed at creating devices that work with the file sharing service...
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08.01.2008New TiVo Service Promotes Ads
Free service will let
subscribers search out, jump
to ads of interest...
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29.11.2005Apple complains about Microsoft's Hunters ads
Microsoft's newest Hunters ads, where a shopper is asked to find a laptop under a certain amount of money and if they find one, Microsoft will
pick up the bill. These Hunters ads are a response to Apple's "I'm a Mac, I'm a PC" advertisements where Apple takes shots at Microsoft
faults. In recent days, Apple has complained about these new Hunters advertisements to Microsoft that these ads are incorrect and inaccurate. As of
June 8, 2009, Apple has lowered the prices of their Macbook Pro and increased the RAM from 2GB to 4GB with the starting retail price of $1499.
Read full story.....
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16.07.2009New service eavesdrops on Internet calls
A startup has come up with a new way to make money from phone calls connected via the Internet: having software listen to the calls, then displaying
ads on the callers' computer screens based on what's being talked about.
For instance, a caller talking about going for dinner
might see ads to local restaurants and restaurant review sites, while someone pondering whether to buy a new computer might see ads for computer
stores. Relevant unsponsored links also appear.
That is, if the system works. It's notoriously difficult for computers to
recognize speech. A test of Puddingmedia's beta software was a mixed success: Relevant ads appeared when this reporter talked about restaurants and
computers, but the software was oddly insistent that he should seek a career as a social worker, showing multiple ads and links pointing to that
field...
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24.09.2007Ads that watch you back
Yahoo is reporting that whenever you happen to be looking at an ad in the subway, on the way to work, or even at the mall, there is an increasing
chance that the ad could be looking right back at you. Recently, advertisers have began to hide small cameras, either embedded in the ad itself or
around the ad, that identify people who are looking at it. This means that the ad can change accordingly to the viewer, taking 'personalized
ads' to an entire new level. As it stands at the moment, the ads cannot currently identify people individually, Minority Report-style, but
recognizes "outward appearances".
Read full story.....
neowin.net -
01.02.2009
