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For the quarter, which ended on September 30, Microsoft’s net income was down 18 percent, to $3.57 billion, and revenues down 14 percent, to $12.92 billion — both compared to the first quarter earnings for fiscal 2009.

Because Microsoft beat analysts’ expectations for earnings-per-share and Microsoft has continued to prove it can cut costs, the company’s stock price was up this morning. And because of strong pre-orders for Windows 7 (which didn’t go on sale at retail until October 22, which is during Microsoft’s next quarter), Microsoft’s press release is highlighting “the strong consumer demand for Windows,” even though the Windows division’s revenues were down to $3.98 $2.62 billion from $4.28 billion from the comparable quarter a year ago.

Microsoft said the first quarter of 2010 was the biggest quarter for Windows sales ever. But the numbers aren’t reflecting that fact, primarily because of $1.5 billion worth of deferrals from programs it offered PC makers to convince customers to keep buying Vista PCs prior to the launch of Windows 7. Company officials also attributed the lower Windows earnings to more sales of netbooks and a decline in premium editions of Windows sold to business customers. Here’s what the company wrote in its 10-Q report, released on October 23:

“Windows Division revenue decreased primarily as a result of the deferral of approximately $1.5 billion of revenue related to the Windows 7 Upgrade Option and sales of Windows 7 to OEMs and retailers before general availability in the second quarter of fiscal year 2010. Including revenue and units associated with the Windows 7 Deferral, OEM revenue decreased $207 million or 6%, while OEM license units increased 6%. The decline in OEM revenue reflected the 8 percentage point decrease in the OEM premium mix to 63%, primarily driven by growth of licenses related to sales of netbook PCs, a decline in premium editions sold to business customers, and changes in geographic mix. Based on our estimates, total worldwide PC shipments from all sources grew approximately 0% to 2% through growth in both emerging and developed markets.”