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icrosoft is hosting tens of The New Efficiency launch events for Windows 7, Windows Server 2008 R2 and Exchange 2010. The free events are targeted at IT professionals and developers, and all attendees will receive a free Windows 7 at the event.

The New Efficiency Launch Events can be single track or multiple tracks for the participants (any tracks can be attended on event day), where the following session tracks are been offered:

Developer Windows 7 Track (9 am – 11:35 am):

Optimizing Your Application for Windows 7
Creating New and Exciting Users Experiences – Part 1
Creating New and Exciting Users Experiences – Part 2

Developer Windows Server 2008 R2 Track (9 am -11:35 am) :

Windows Server 2008 R2, What’s New and What’s Changed
Windows Server 2008 R2, Build Solutions that Scale Beyond 64 Processors
Windows Server 2008 R2, Enterprise Network Solutions

IT Professional Windows 7 Track (1:15 pm – 4:45 pm):

Introducing Windows 7 and the Windows Optimized Desktop
Make People Productive Anywhere with Windows 7 and the Windows Optimized Desktop
Manage Risks through Enhanced Security and Control with Windows 7 and the Windows Optimized Desktop
Streamlining Deployment of Windows 7

IT Professional Windows Server 2008 R2 Track (1:15 pm – 4:45 pm):

What’s in Windows Server 2008 R2 for IT Administrators: A Technical Overview
What’s in Windows Server 2008 R2 for IT Administrators: A Technical Overview Part 2
New Server Deployment and Migration
Windows Server 2008 R2 Virtualization Technologies – Savng IT Costs

IT Professional Exchange 2010 Track (1:15 pm – 4:45 pm):

Introducing Exchange Server 2010
Exchange 2010 Voice Mail enabled by Unified Messaging
Exchange 2010 High Availability and Storage
Exchange 2010 Archiving and Retention

The best news is of course the free Windows 7 gift that is going to be given away on the event day to attendees of the Microsoft New Efficiency Launch. If past experiences of Microsoft giveaways remain true, the Windows 7 Professional DVD disc media will have a text “Promotional Disc: Not for Resale” printed (NFR which is not boxed retail copy), and attendees will receive product key by email for activation. The gift is normally given out at the end of the event. Beyond that, IT professionals will receive snack pack while developers free continental breakfast too.

To make it a true total freebie (tax not included though) is that registration for the launch event is free of charge. And, the launch events are happening right next door, in 28 cities across the nation as listed below at various different dates, saving plenty of travel expenses.

Atlanta – Sep. 28
Baltimore – Nov. 9
Boston – Oct. 5
Chicago – Oct. 20
Cleveland – Oct. 12
Dallas – Nov. 4
Denver – Sep. 24
Detroit – Oct. 28
Houston – Nov. 9
Kansas City – Nov. 4
Los Angeles – Oct. 28
Miami – Sep. 24
Minneapolis – Sep. 24
New York City – Oct. 20
Orange County – Oct. 26
Philadelphia – Sep. 28
Phoenix – Sep. 28
Pittsburgh – Sep. 30
Portland – Oct. 14
San Diego – Oct. 26
San Francisco – Oct. 20
San Jose – Oct. 5
Seattle – Oct. 12
St. Louis – Nov. 9
Washington – Nov. 4

Interested IT pros and developers should register as soon as possible at the following URL, before all seats been taken up by freebie grabbers:

http://www.microsoft.com/business/thenewefficiency/

An email confirmation outlining the details of registered event will be sent within 24 hours, if not immediately.

Note that if you’re government employees (including military and educational institutions), you will not receive the free Windows 7 at no charge to comply with applicable gift and ethics rules, unless there is payment for the items or a signed authorization letter from the agency/institution ethics officer/attorney or designated executive officer.