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Microsoft introduces Apple-like tours of Windows 7

section: windows, for your questions: KezNews forum, 29.6.2009

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Microsoft has introduced some product tours of Windows 7 in action, similar to Apple's guided tours.




Long Zheng spotted them on Microsoft's Windows 7 site as the company ramps up it's marketing of Windows 7.

In all of the videos, Latika Kirtane, product manager for Internet Explorer, stars once again. According to Zheng, Kirtane was the star of Microsoft's infamous Songsmith marketing video. The Windows 7 videos have a similar feel to those that Apple uses every time it has a new product to demonstrate. They are both informative and knowledgeable but do not come across as purely just marketing.

There are 4 videos currently published which we have included below, they are a good hint at Microsoft's marketing plans for Windows 7.








source: neowin.net

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Comments(3)

Apple Like Tour???

By ColdZero on 30.06.2009 - 00:06
this is common sense. not a copy from apple!!! every product must have one.

Aple like tour

By The Vicar on 30.06.2009 - 11:06
i agree with coldzero above, these product run throughs come with most things these days, in fact i had a one hour video with my new comb.

Tour de burger

By Hello McFly on 30.06.2009 - 16:06
i like the burger ads displaying overhere on keznews


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