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Here’s a look at the top 10 questions surrounding Bing, Microsoft’s so-called “decision engine.” (statement, Techmeme, gallery, Mary Jo Foley’s take)

1. Will Powerset’s technology be the difference maker in Microsoft’s quest to catch Google? At the D7 conference, Microsoft noted that Bing was built using the technology from Powerset, a search acquisition last year. Bing’s goal: To understand pages and mine data.

2. Why does Microsoft have to preannounce a search engine? I was instantly frustrated when Microsoft’s press released noted that Bing won’t be fully available until June 3. If you’re going to make a big splash it would help to actually let us try it live.

3. Is Microsoft trying to keep you stuck in Bing? This snippet between The Wall Street Journal’s Walt Mossberg and Microsoft chief Steve Ballmer is telling:

Bing seems to be designed specifically to keep people on its search pages as opposed to sending them off to other sites. Is that what Microsoft is trying to do? Won’t this annoy content owners? Ballmer says no and adds that content deals are possible. “We’re not trying to get in the way of copyright holders,” he says. “If value should be redivided somehow between content providers, advertisers and search engines, let’s have that conversation. … we’re not trying to profit off of anyone else’s work.”

4. Is Bing the Ask.com sequel? Mossberg noted that Ask spent a lot of money rebranding, rolled out interesting new features and went nowhere. Ballmer said Bing won’t be Ask, but does he really know. You can’t will people to use a search engine.

5. Is Bing the right brand? Microsoft’s search brands have gone through much iteration: MSN, Live and even side ventures like Ms. Dewey. The problem with Bing is that it’s yet another Microsoft search rebrand. Is Bing really the keeper?

6. What’s the role of natural language search? Ballmer was asked about natural language search, but Ballmer didn’t reveal much. Go back to the site June 3.

7. Will Bing be differentiated enough to woo new users? Bing’s pitch goes like..