Xbox 360 Survey Reveals
link: original article - section: microsoft
Families are sticking together and searching for better entertainment value this holiday.
A tough economy is casting a shadow over many people’s gift-giving list right now, providing a question mark as to how they will spend their hard-earned cash this holiday season. To better understand how America’s shopping and entertainment habits are evolving this year, Microsoft Corp. collaborated with Ipsos1and StrategyOne2 to produce the Xbox 360 Holiday Entertainment Survey. It’s no surprise that the majority of respondents admitted to being more cautious about how they will spend their hard-earned cash.
Some of the key findings include these:
• 60 percent of respondents are planning to stay at or close to home to save money over the holidays
• 71 percent are looking for one gift to bring the family together
• 89 percent are hunting for gifts that keep on giving
• 81 percent of adults in households with children are looking for gifts that provide entertainment while staying home this year2
• 86 percent of young adults hope to receive at least one video game this year
• 40 percent of adults will visit the movie theater less than last year
