Microsoft to Mac enterprise bloggers: How much to sell out Apple?
section: microsoft, for your questions: KezNews forum, 21.10.2008
Tip: Click here to update all your PC's outdated driversVista is much better than Mac OS X, right? For the enterprise. And how much will it take to get you to write up that thesis?
Such was the pitch that arrived in my inbox today from marketing company Studio B., a Great Neck, N.Y., marketing company associated with Microsoft and the Microsoft Press. The firm wondered if I’d like to write some “corporate custom content” for a client.
According to the Studio B. site, the company “supported” the Microsoft Commerce Server 2007 rollout with marketing sales and marketing tools as well as providing trainers for early adopters.
Here is the text of the letter:
One of our customers has asked us write up a technical marketing case for Windows Vista over Mac OSX in the enterprise. I’m contacting you to see if you know anyone who would be interested and capable of writing this based on background materials we have.
The candidate should have a good understanding of client systems in the enterprise and the technologies behind issues that are important in the enterprise (deployment, manageability, work group and policy management, security, suitability of developer platforms for line of business applications, tech support, licensing, TCO).
We have some background materials that include a 75 page technical document called “Apple in the Enterprise” and other summaries of technical points, but it all needs to be put together to make the case.
It’s not too hard to figure out who the customer is here. The price to sell out the Mac in the enterprise is $15,000. But my guess is that this fee may be negotiable upwards depending on the brand of the author in question.
Can it be that the Mac and the iPhone are gaining enough traction in the enterprise to start ringing alarm bells in Redmond? It appears so.
Certainly, the Windows consumer group was working overtime on the night before Apple released its notebooks refresh. Microsoft’s marketing team pounded the Windows press with the message of an “Apple tax.” Mary Jo Foley’s column in All About Microsoft makes interesting reading.
However, on the enterprise front, we may be seeing the result of increasing demand by Mac switchers in the executive ranks, who have been hounding IT departments for support. These switchers have been helped by the continuing progress with Windows virtualization for the Mac as well as increasing support by enterprise software vendors for native Mac versions (an important story at the upcoming Macworld Expo in January).
source:
blogs.zdnet.com
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Comments(5)
so i guess apple's next strategy is that a single powermac can run a whole enterprise
right? i have no idea why microsoft would even bother going down this road. i have yet
to visit or work for a single company that even uses a single mac.
apple just
dresses up their products like barbie dolls so people think they're pretty and cool so
they just have to have it. only mindless idiots buy macs.....to run windows xp!
you think so stupidly
if people install windows on mac, it is because of a specific
need, like games for example. but that doesn't mean windows is better than mac. and
almost every companies use mac, like nasa.you are so unknowleged.
beating up apple company and a 1% market share mac osx apple operating system can make
the microsoft worshippers feel good for a second or two but that still can’t hide the fact
that windows vista is an absolute failure in the world wide enterprise segment. microsoft
knows that mac osx is not their problem with the enterprise segment but the old windows xp
pro is the real threat to the survival of windows vista. why? because:
all the
states and cities governments, the federal agencies like the dod, nasa, and aerospace &
defense companies like boeing, lockheed martin, raytheon, general dynamics, ge, honeywell,
the banking, business, manufacturing, chemical, automotive industries, the medical health
care companies and hospitals absolutely refuse to use the crappy vista. windows vista is
a joke while windows xp-pro has a better reputation for reliability, stability for their
daily critical business functions.
linux 8.0.4 now. 8.1.0 will be out 10-30-08. try it.
i run vista on one of my machines. i'll tell you how well it works. i finally got it to
do what i want after months of working with it.now i got the last update from microsoft
and it will not let sign into any of my accounts and tells the certificate will be good
until june 2006.i like some of microsoft programs but this does have its problems. thats
why i have a problem with what they are charging for it. it should be free.that is only
the being of the problems.i have been using linux on my machine flawlessly.thats how it
works for me.
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Crapintosh
By Anon on 22.10.2008 - 04:10