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Windows Codename Mojave vs. Old Windows Vista


section: windows, for your questions: KezNews forum, 30.7.2008

Microsoft has thrown the old Windows Vista in the same arena of public perception as a "new Windows operating system codenamed Mojave."




And surprisingly, Windows Vista won. Well, the new Windows Vista at least, now complete with Service Pack 1, not the RTM version that hit the shelves on January 30, 2008. Microsoft's latest Windows operating system is finally getting a much needed breath of fresh air, with the Redmond company focusing to generate positive publicity around the platform, in a move that is long overdue.

"94% of respondents rated Mojave higher than they initially rated Windows Vista before the demo. 0% of respondents rated Mojave lower than they initially rated Windows Vista before the demo," Microsoft revealed. In fact, that Mojave experiment was nothing more than masquerading Windows Vista as the next version of the Windows operating system.

But what the Mojave Experiment really shows is Microsoft's failure to build a brand out of Vista. At this point in time, the characteristics that have become inherently associated with the Vista brand are too well rooted into public perception to be dislodged by any marketing campaign. Microsoft is at a juncture where it might as well throw buckets of money at marketing campaigns and run experiments labeled after all the deserts in the world, Vista will remain Vista.

The Mojave experiment is about 140 people. But not counting the 180 million users that have already made the jump to Windows Vista, the largest past of the 1 billion Windows users will not be that easy to convince, or reach for that matter.

"Of the 140 respondents polled the average pre-demo Vista score was 4.4. The average post-demo Mojave score was 8.5. Many said that they would have rated it higher, but wanted more time to play with it themselves," Microsoft added.

But the Redmond company is right to assume that public perception has impacted and hurt Windows Vista like nothing else. But at the same time, it might just be too late for Vista. But not for Windows 7, the real next version of the Windows client. Experiments like Windows Mojave could at least give Windows 7 a clean slate, because, having Windows Vista at its basis, the next Windows platform is bound to inherit its sins.

source: news.softpedia.com

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Comments(5)

This is sweet!

By Jim$ter on 31.07.2008 - 15:07
i love the new mojave but i still can't stand vista. glad they came out with this new os. mojave ftw ;)

No surprize

By Skully on 01.08.2008 - 00:08
vista was a bitch-fest before it was even introduced. i can't tell you how many people i came across saying "i heard vista stunk, i'm not using it".
i heard this, i heard that.....of the few i knew that actually tried vista, were people with old emachines, and less than a modicum of cumputer expertise. of the few that actually knew what they were doing....their sole gripe was driver incomp[atibility. not exactly vista or ms fault. vista was in beta a lonnnng time, and some manufacturers still waited up to a year before developing stable drivers for vista. look at yahoo messenger....a year and a half later, the "vista" version they said was 'coming" when vista was first released was just released in beta a couple months ago and is still in beta.
i've had no issues what-so-ever with vista, in fact i feel it more stable than xp, and would never go back.
yes, you do need up-to-date new hardware for it to run properly, but that was the case with 98 and xp....people just forget. thank gawd, or otherwise we'd still be using 486's and thinking doom i, and netscape 3 to be the hieght of technology.

Oh please, not the driver excuse...

By jayramona on 01.08.2008 - 17:08
you're right, that little issue about drivers made me hate vista. now remember that when i bought a laptop i could only buy a vista machine if i wanted microsoft. so, when my fairly new printer from the biggest name in printers (hp) wouldn't work, i'm sorry, vista was gone. it was worth 10 hours of my time to figure out how to put xp on it.

the driver excuse is old and broken. when i found that windows 98 worked perfectly in a vm, i realized that most of my old problems with 98 was driver related. same with 2000.

but, whatever your excuse is, too bad if you think we harsh vista. if microsoft did not translate older drivers or do whatever kind of magic one might have to do that make it work, its their fault.

i have no idea how ndis wrapper for linux works. but it is a functionality that makes linux work. it takes a microsoft driver and makes it magically work under linux.

i'm not talking about my old webcam from 1999, i'm talking about an almost new printer!

and, everything was set up to make it very hard to get drivers for my laptop under xp. more webspace on the hp/compaq website was devoted to why i shouldn't try to downgrade to xp and how to go back to vista if i had tried to use xp than was needed to just give a link to a working xp driver.

i figured out how to do xp on my vista laptop, it's easy once you know how to edit the driver text files. it's so easy that you realize what colossal jerks the companies were about the vista rollout.

meaning if vista was so great, why do you care if a few people want to go back to xp, especially since we already bought a vista license? standing in the way was a big reason mojave is so insulting. they didn't just release a crappy os, they actively stood in the way of letting people fix it with xp, or offering any other way to fix it.

further, the networking was like some big circular argument, you came back to the same place, still with a connection problem. the bottom line there? if microsoft is not going to provide any basic gui tools to tell you what is going on with the network, it's gonna cause negative pressure (thanks word filter for protecting the users from that word).

i only use linux because it have a way out of problems, from the command line or otherwise. i'm not a programmer, or even in a computer related field, i am just insane about the issue that a device must work. and i back that up by being willing to do the work to figure out how the hardware of software works. microsoft beta oses for the home consumer do no provide any way out when things don't work. except wait. baloney, not going to wait even one minute for a printer driver, mate.

now, do i have to explain the irony of fixing a problem with xp?

Half right....

By Skully on 02.08.2008 - 00:08
forcing people to accept vista on a new machine via bios exploits was wrong. and ms has done plenty of wrong things in the past. i am in no way their public defender. you are entitled to use what ever os you want if you ask me.

but....there is no way you can blame not not having new drivers for xp or vista on ms. that is silly. the code is out there for almost 2 years....when vista is rtm, it has been finished for months and you expect it to have a driver to work with a printer released this month, or next month? silly. ms is not responsible for making every manufacturers product work with every version of their os. canon or hp or whoever is selling you that printer and taking your money. if they say it works with vista and doesn't...tht's their bad. if it does not say vista compatible and you want to use it on vista...that's your bad.

if ms made their own reference driver for every modem, printer, web printer, ect, ect, ect.....and put it on their disc the os would be about a gig larger not to mention the fact that they would be paying their employees to make another companies stuff work.

further more a beta is that... a work in progress. in the building stages. it is meant to test the os only. if you want your printer, webcam, ect....that is what your other os is for. what sux is ms used to give you a rtm copy for free, and beta testing (legally) was free to a certain number who signed up for testing their os...now they charge you for the priveledge of testing it.

that said, again, i am in no way ms' public defender and could care less what os you use. you want to run windows 3.1 ? more power to you, and pass the bong. but what gets my right nut are the people who have never tried vista, do not own a machine fast enough to run vista, constantly whining, and whining about it. their little mojave test proves just how stupid people can be with their uninformed views.... vista sticks! but hey, i like mojave...utter stupidity.

Windows Vista Mojave DownLoad

By Charles on 10.09.2008 - 03:09
how do i get windows vista mojave it gave to be good vista is not


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