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Microsoft is on a mission. A mission to salvage what little is left of the latest Windows client, although admission of such a scenario will never come from the company. There are, of course, inherent questions as to why the software giant is reacting so late to spreading the Vista gospel. What is clear in this context is that Microsoft's truth about Vista failed to correspond to the reality of the operating system before SP1. While its was poorly marketed as a Wow in performance, security, reliability, compatibility and stability, Vista revealed its true face to consumers, moving slower than XP in common scenarios and being plagued by software and hardware incompatibility problems.

Loyal to the saying "better late than never," Microsoft did react, first with the evolution delivered by SP1 and more recent with the Vista-centric performance at the Worldwide Partner Conference 2008. "[A] major theme is around Windows Vista deployment. You'll hear from Brad Brooks about where we are. It's time for us to bust through the mist. We've got to bust through the mist with you first, because you're out there with our customers. You must be running our software first, so that you can be credible and honest in front of our customers. You also have to be supported on the back end. So I think our goal today with you is to bust through the mist on Windows Vista," stated Allison Watson, Corporate Vice President, Worldwide Partner Group, Microsoft.

It fell on Brad Brooks, Corporate Vice President, Windows Consumer Product Marketing, to bring the truth about Windows Vista to the public. In this regard, the mission was to dispel the myths about Windows Vista. Myths circulating at the level of common consumer perception in the marketplace. Still, Microsoft is ready to bet big that the real story of the operating system is different from the image of a handicapped product built by Apple's constant mockery with the Get a Mac ads.

Microsoft, Do Blame Microsoft!

Microsoft simply cannot throw the blame on anyone else but itself. The reason is rather simple and Brooks said it out loud and clear: "We've been quiet about it." It appears that the new translucency policies set in place by Steven Sinofsky, Senior Vice President, Windows and Windows Live Engineering Group for Windows 7, are contagious and they spread to Vista too. Microsoft simply sat back and took everything that was thrown at the latest Windows client. The company failed to react in any manner to Apple's Get a Mac ads that trashed Vista and made it an item synonymous with a perfect victim for ridicule, irony, sarcasm and so on and so forth. However, at the same time, a much needed wake up call seems to have taken Microsoft out of its lethargy. I just hope that it will not be a repeat of the Wow...

Vista Some Things Broken – a Lot of Things Broken

"And let's start that story, the real story, at the beginning, with the creation of Windows Vista. We had an ambitious plan. We made some significant investments around security in this product. And you know what, those investments, they broke some things. They broke a lot of things. We know that. And we know it caused you a lot of pain in front of your customers, in front of our customers. And it got a lot of customers thinking, and even yourselves and our partners thinking, ‘Hey, is Windows Vista a generation that I want to make an investment in?’" Brooks asked.

In Brooks’ own words, Vista is now dramatically changed compared with what the company was offering just a few months ago. What's different? A little something called Service Pack 1. SP1 has taken Windows Vista to the next level of reliability, compatibility, support and, most importantly, performance. There is a simple experiment that all Vista users can try out – uninstalling SP1 after at least a month of use, and trying to run plain vanilla Vista RTM. The conclusion is that, had the gold edition of Vista debuted at SP1, Microsoft would not have any myths to debunk.