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Three reasons why CES is a waste of time


section: common, for your questions: KezNews forum, 9.1.2008

For those of you who have made it to CES at least once in your life, you probably know all about the amount walking and waiting in line and shoving that goes in to any good trip to Las Vegas for the Consumer Electronics Show.




For those of you who haven't been lucky enough to enjoy the horror that is CES, allow me to fill you in on why it's an utter waste of time. Is it a nice networking opportunity? Sure. But beyond that, the world of CES is marked by pure crap.

Here's why.

Reason 1: Most of the products are garbage

Don't believe me? Let me help you work it out. With thousands of exhibitors from companies that enjoy billions of dollars in revenue and others that don't make a dime, we're lucky to come out of CES with a handful of products that are truly great.

Reason 2: Evolutionary -- not revolutionary

Over the entire history of CES, very few have closed with a truly revolutionary product hitting the wire that people actually care about. And to make matters worse, 2008 looks like it's just more of the same.

While I was walking through one hall of the monstrous show floor, I walked through booths that purported to offer the "next great" plasma or "the world's best" iPod dock. Are you kidding me? Sure, your company may be able to do something special with either one of these categories, but where's the innovation? Why can't I find the stand out product that makes me go "wow"?

Reason 3: I can get better work done at home

Let me guess -- if you're someone who has never gone to CES, but you watch the coverage each year, you wish you could go to see all the products that are coming out this year? Let me fill you in on something -- it's not that spectacular.

The truth is that CES is nothing more than an over-sized bundle of annoyances if you're actively trying to find one product to see how it works. In fact, I could actually learn more about the products and the companies by reading CES coverage online than wasting my time being there.

And before you tell me how wonderful it must be, did you know that CES is spread across Las Vegas, which means you'll need to walk quite a bit? Did you know that you'll be battling almost 200,000 people just to get where you want to go? Did you know that Las Vegas is brutally expensive? And perhaps most glaring, did you know that you'll need to sift your way through PR crap just to figure out if a product is worthwhile or not? Trust me, it's not as glamorous as you think.

Do I dislike CES? Yes. And whether you want to believe it or not, practically everything related to the show, save for the occasional fun party, is something that I could easily live without.

Personally? I'd like to see this show chewed up and spit out in much smaller pieces.

source: blogs.cnet.com

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Comments(1)

CES...the timewaster

By gafhptva on 10.01.2008 - 06:01
i'll take it one step further with this disclaimer...i never really, really kept up with ces (in-depth) until last year. so this year i decided to keep up with blogs, vlogs, podcasts and every other bit i could keep up with. here were my observations. most knew of whatever 'nuggets' they were going to find before they arrived. upon arrival, for the most part, 'most' nuggets didn't offer alot more info. in other words at least over 50% to clarify. on almost every video or vlog, i found myself fast forwarding though a significant amount of material. there was little difference in items or material covered leaving anything of length significantly boring. i scaled back my subcriptions or viewing to things under ten minutes so i could stop playing editor. very disappointing. seemed like the 'quasi-journalism' was being run by the few big corporations and genuine innovation was not highly featured either by 'being led' or just plain lack thereof.


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