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What Went Wrong with Windows Vista?

section: windows, for your questions: KezNews forum, 7.12.2007

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December is the month for year-end reviews. We begin our first 2007 look back by offering 10 reasons why Vista failed to "WOW" consumers or businesses.




Make no mistake: Despite PR assertions otherwise, Windows Vista did not meet Microsoft expectations. The signs are everywhere:
* Windows Vista advertising ended almost as abruptly as it started
* Microsoft beat the drum a bit too loudly about the number of Vista licenses shipped
* Windows Ultimate Extras became a real dreamscape of empty promises
* Microsoft already is advancing plans for Vista-successor Windows 7

Some of these signs are bigger than Vista's early disappointment. There has been a change of management in the Windows group since Vista's launch. Also, Microsoft executives are feeling better about Vista today than in, say, March or April. Vista delivered good revenue results during Microsoft's 2008 fiscal first quarter, which ended Sept. 30.

That said, Vista has gotten off to a rocky start, which could have been avoided. My reasons from 10 to one:

10. Too many versions. From a revenue perspective, six Vista SKUs (including Starter Edition) makes sense, because Microsoft wanted to:

* Successfully increase pricing on a monopoly product
* Move the install base to richer margin "Pro" versions
* Increase Windows volume-licensing revenue

From a marketing perspective, the SKU strategy is a disaster. Windows isn't toothpaste or cosmetics. Windows, and other operating systems like it, are unique products in that they are multifunctional and multipurpose. Most successful products do one thing really well. Windows adapts to many roles. Microsoft's SKU strategy attempts to make Windows into what it's not: A differentiated product.

9. DOJ and the EU. The U.S. and European adverse antitrust rulings hugely impacted how Microsoft develops Windows. Competitors and pundits can whine about anti-competition—perhaps with some justification—but Microsoft has changed. Vista is evidence. Microsoft clearly curbed the amount of bundling—that is, integrating—new features with Windows. With the exception of security features, XP and Vista bundled features aren't much different (see #2 for reasons why this matters).

8. Office 2007 missing link. Until Nov. 30, 2006, Microsoft hadn't shipped versions of Office and Windows together since 1995. Last time, Microsoft used Office to jumpstart the application transition from 16-bit to 32-bit software. Meanwhile, Windows 95 helped drive up Office penetration. Microsoft should have been able to do something similar with Office 2007 and Windows Vista. Instead, there is almost no synergy between the products.

7. WOW went away. Microsoft launched Windows Vista with great advertising. The WOW ad campaign was compelling and perhaps too convincing, because it promised too much (more on that in #2). But Microsoft nixed the marketing campaign after only a few months.

6. The ecosystem wasn't ready. It's still not ready for Vista and may never be. During Microsoft's 2003 developer conference, Chairman Bill Gates laid out his expectations for PC configurations in 2006. Vista clearly is designed for the system requirements Gates identified four years ago. But that's not the hardware most OEMs shipped when Vista launched, nor are they shipping enough today. This is particularly true of graphics; many computers are underpowered.

5. Design by committee. For years, Microsoft has let too many chefs in the kitchen. From massive business and consumer research to analysts, customers, partners and testers, Microsoft has collected loads of input about Windows features. That's a recipe for mediocrity, because not everyone—not even most anyone—can be satisfied. Microsoft collects way too much input and listens to way too much more.

4. Bad timing. Why did Vista miss holiday 2006? There's no excuse for it, unless something wasn't ready—and that would be Microsoft's Windows ecosystem. Surely if committed, Microsoft could have delivered code soon enough to make the holiday rush, because how can you miss Christmas? The answer is you can't. Some retailers make 40 percent of their revenues for the year between Thanksgiving and Dec. 25.

3. Complexity is a killer. Microsoft made architectural changes, particularly around security, and user interface design decisions that make Vista overly complex. The aforementioned versioning strategy also increases complexity. As will be explained in #2, Vista needed to be a whole lot better than Windows XP. Increased complexity makes XP seem better in some ways. For people used to going 120km per hour down the XP highway, Vista presents them with persistent speed bumps, like UAC (User Account Control) pop-ups.

2. The "good enough" problem. Microsoft's biggest competitor is itself. In a market where one product dominates, older versions compete with newer ones. The problem exacerbates as a product improves and more people use it. Windows XP reached the "good enough" threshold, in terms of features and usability and market saturation.

1. The Windows XP ecosystem. Microsoft talks about the value of the Windows ecosystem, for good reasons. The huge network of software developers, channel partners and hardware manufacturers provides great value to customers and creates a natural barrier against the success of other operating systems.

source: microsoft-watch.com

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Comments(30)

point 0

By it sux on 08.12.2007 - 01:12
...and for the last point - it sux. it's slow as all get out. no matter how much you polish a turd, it still stinks to high heaven. xp work and works fast. and don't give me that crap'ola that o'win95 is faster than xp. sure. but anything, anthing but dx10.1, that pimple kids want, will run on xp and vista and will run 2x faster on xp. vista=me2

Vista not Windows ME

By HSChronic on 08.12.2007 - 01:12
people can compare vista to windows me all they want. fact of the matter the vista launch reminds me a lot of the transition from 9x kernal to nt. most people skipped 2k. not because the os was lackluster or slow, but because nobody was ready for it. vista is a great starting ground for the next generation of windows, as evident in the new technologies it showcases. windows pe 2.0, hal-independent imaging, ability to configure most mass storage devices in a plug and play manor without the need for a reimage. try that with intel iastor drivers or any other raid drivers. non-text based os setup and deployment. i can't stress enough how nice it is to not have to worry about having to configure text based drivers for windows. uac is a step in the right direction, but it is too intrusive, so by turning it off it causes more problems than it solves. readyboost, ready drive, built in ipv6 support. finally getting away from the mess that is sound drivers in xp. getting away from a gdi+ based model of apis. integration of the display driver model down to the core of the os.

people can talk all they want about performance, the performance of 2k compared to xp is crap, xp is a lot better. windows 7 will be a lot better than nt6. 95, it was ok then 98 came along and got everyone away from 16-bit oses. 2k came out and was very slow to be adopted, most businesses skipped it and kept nt4 until xp came out. now we have vista, which should not be compared as a successor to xp the way it is. xp is old technology, and has already shown its age. vista is a new technology, and should be treated the same way as 95 and 2k. like people have said its a transition os, designed to bring about changes in the way things are designed and to implement new technologies. the best case in point on this one is dx 10.1, ms has even said there will be no more changes to dx10, why? simple they want people to get used to the changes in dx10 and optimize them with 10.1 so that way when dx11 is introduced the developers will be able to really make good use of it, much the way dx8 was to dx9.

i love how people call vista a turd and compare is to windows me when all they complain about is speed, and uac. all be damned if i would ever switch back to xp because of all the cool stuff i just outlined above in vista.

so you can stick with xp, and when you want to put your main hdd in ahci mode and have to format to achieve it i will just change a reg key and have my ahci mode working out of the box. oh whats that you want to make a deployment for single and multiprocessor computers, oh sorry but you will have to make 2 images because xp doesn't support on the fly hal changes. oh you got a new flash cache hard drive, oh yeah thats right you can't take full advantage of that flash memory because windows xp doesn't support that. oh and last but not least, want to take advantage of better cluster size management with virtual disk manager... yeah sorry xp doesn't support that either. oops yes it does with xp sp3, but don't tell anyone that something from vista was ported back to xp, we will just keep that our secret.

long story short, look at the whole picture before you attack something. for everything vista does wrong, it does a lot of stuff on the backend right.

everything vista does wrong

By yUP on 08.12.2007 - 05:12
.... hummm if it is sooooo great, why have not any major businesses gone to vista? they did with 2k! they will not with vista. i guess if you are 12 years old, and love problems, yes all that is wrong with vista is just a smell of the turd you can stand. vista=me2 only me was better!

perfect

By kas on 08.12.2007 - 06:12
hschronic you are right on! thats all.

What??

By kas on 08.12.2007 - 06:12
yup, how old are you? 12?

Vista=ME

By Alfa on 08.12.2007 - 10:12
vista goes on same way as windows me. we have to look further. i see some signs of windows7. lets hope it'l be better.

VISTA USERS PAID TO BE GUINEA PIGS!!!! :D

By David on 08.12.2007 - 12:12
poor vista users... they'll need some time to recover from this one! lol

Customers as beta testers

By RTShaw on 08.12.2007 - 14:12
they should stop trying 2 use customers as testers and deliver a finished product instead of a sux beta. thats what vista is still beta in my book.


Vista RC1

By anon on 08.12.2007 - 15:12
i remember when testing vista rc1 it was fantastic. the final release was total shit however.

XP is good, Vista is better, mac is for kids, linux 4 geeks

By ColdZero on 08.12.2007 - 16:12
its a matter of time that users from xp migrate to vista... as xp sp2... vista will
have a sp2 fixing all that stuff u cry 4.

Trapped in a Rut?

By Allah A. on 08.12.2007 - 20:12
all the above comments, were made from old past thinking, which is why you all need to grow up and mature, as repeating the same old thinking will not change the current situation in which got you here!

instead of flame-baiting opinions based upon emotional outcries, how about providing real insight, real facts and most of all real value to your comments?



88,000,000+ * $250 SAID IT ALL

By What's this? on 08.12.2007 - 20:12
lousy article. d-

Vista on a Broad Scale

By Matt M. on 08.12.2007 - 21:12
i am on a campus that has a deal with dell to dispatch latitude laptops. this year we transitioned to vista, and to tell you, it has been nothing but problems for the technology wing. i myself have a dual boot of xp and vista, but i still primarily use xp because it functions. i myself have not had a problem with vista, but so many people come into the help desk with vista problems. the most prevalent: blue screens, update configuration loops, black screen with mouse cursor ,etc. i mean, i've had a computer we had to reimage because the wireless wouldn't work! it's ridiculous, but the wlan service wouldn't start and no matter what we did, nothing would fix it. so whereas vista might seem good to one user or such, try releasing it to a whole college freshman class and watch the shit hit the fan!

vista

By swandike on 08.12.2007 - 21:12
hula baluu!!!!!! vista is crap. i tried it once and i have never gone back to it yet lol.

slow, bugs, memory monster, incompartiblity, expensive, drivers not ready, blah blah blah

Actually, What's this?

By sjc1963 on 08.12.2007 - 23:12
that's not $250 for 88 million copies since those were included with a pc as part of its cost. windows just tags along as it has always done.

88,000,000 is months ago now? 90,000,000? could be

By Fact on 08.12.2007 - 23:12
vista alone!

WHAT WENT SO RIGHT WITH WINDOWS VISTA? 88,000,000 copies?

By Truth on 08.12.2007 - 23:12
man just windows vista alone. is bill gates on the richest list?

Why's Bill so rich? Vista is FREE

By Bill Gates on 08.12.2007 - 23:12
bill: mao thought i'm right just pirates it!

Anyone who gets to this site knows where to download FREE Vista

By Obvious on 08.12.2007 - 23:12
the remaining lies

windos xo is greater than Vista

By nick on 09.12.2007 - 04:12
i think rason #2 really hits the reason... vista has good looks.. that's pretty much it.... while it's competing with xp's stability and huge support.... guess which one your gonna choose?

Grow Up All of You

By Tux on 09.12.2007 - 13:12
well, most of you who talk crap about vista were probably just bunch of kids, and you weren't there to see that first version of xp was the same unpolished os as well. or probably you're just slightly retarded. the situation was the same - problems with this, problems with that.... what? you think now, when your're 12, you have the experience to discuss, in a normal grown up way, sth complex as an os is? you gotta be kidding. vista is unfinished, but the point is, the whole idea of a new os is good. give them time to fix it. don't get me wrong, my default os is debian, but i'm just tryin' to be objective about the whole situation. don't be naive and trusts everything that the bad 'wannabe' reporters serve you. it's pathetic. for once use your own head in life. end of discussion.

besides

By my name (nick) on 09.12.2007 - 16:12
it does look like a hardware/software plateu has been reached.

only so much horsepower is necessary to run classic business apps and 512 meg of ram on a single core 3 gig chip appears to be it.

microsoft put quite a bit of effort into the new file system, apparently on the basis of its promise of utility, but it also looks like the complexity of that model was underestimated - or promise was too attractive to be contained by normal business methods.

i see no reason to doubt however that a realization of that model, coupled with graphics that, for example, allow one to view one's data and such in 3 or 4 dimensions in any of n profiles will see microsoft quite comfortable in a future that has two or so tiers of consumer processing capability; it seems likely that tech ferrets will get to the upper tier witout microsoft, but there are other lives to live.

any way one can look at it, its an exciting time to be alive.

1 reason why Vista to "WOW" consumers or businesses

By Gates on 09.12.2007 - 20:12
88,000,000 copies sole alone... and even more

valve survey

By crazykiller22 on 10.12.2007 - 00:12
on valve survey only 12% uses vista probably they the most inteligent in the world the rest like me is a mula -donkey-dinossaru etc

http://www.steampowered.com/status/survey.html

vista is terrible and that's all .

88,000,000 is months ago now? 90,000,000? could be

By Reality Check on 10.12.2007 - 00:12
the rests are uncivilized

Comments for Sicko Posters

By Andy on 10.12.2007 - 14:12
burning land & dodeeee,
-- follow a simple instruction of where in the keznews is an appropriated place to post your comments. this "add a comment" section and the posted comments are for the article "what went wrong with windows vista" and it is not for "what went wrong with burning land & dodeeee". reading your unrelated comments is like steping on dog sh!ts. we don't like to step on dog sh!ts. we don't blame the dogs but we hate the dog owners who are intentionally let their dogs sh!t in the wrong places. you have the right to express your own opinions but both of you are real sicko dog owners and your comments are like dog sh!ts to us when you are intentionally posting them in a wrong place.

-- i'm very sorry to other keznews readers for this un-related comment but it is a must reply for the idiots who like to post comments in an inappropriated place on purpose.

Reasons why people hate Vista

By Mr. Q on 10.12.2007 - 21:12
so far the only people i've heard complaining about vista are the ones that can't afford to have decent hardwares to support. i've built my custom pc with everything made for vista and it runs like a dream. never had a bsod. along with office 2007, it is sweet. xp had so much issues and crashes . for those that dislike vista, try it on a pc made for vista and see how it goes. then talk.

Rapster

By Rapster on 11.12.2007 - 19:12
to mr.q
yeh you are right dude. i agree. my new toshiba lappy was configured as 1.8 core2duo n 1 gb of 667ram with vista home premium. first of all, it was slugging n 3 weeks later i decided to feed another 1gb of ram to the system n now im watching it flys!! with office 07 , ps cs3, kaspersky is 7. everything work fine. now i'm waiting for sp1 :).

for haters,
vista is not as bad as you thought. don't follow with others without testing ya selfirst.

Lack of decent hardware ?

By Kevin on 12.12.2007 - 04:12
those of us who want nothing to do with vista are told that we don't have decent hardware to run that os. well, if that way of thinking was applied to other technologies, engineers would have strived to build the following items :

- a phone that literally weighs a ton and crackles when it's cold outside
- a car that burns one hundred gallons of fuel per mile
- an ink cartridge that prints only a single page
- a refrigerator that requires a nuclear reactor to cool a bottle of pepsi
- a 50 pound hammer to drive an ordinary nail.

i mean, seriously : a dual-core cpu to browse the internet ? two gigabytes of ram to comfortably use a spreadsheet ? a 256 mb video card to watch a dvd ? 6 gb of hard drive space just to install the os ?

the worst thing in this debate is that vista admirers include people with a degree in computer science. these are the people who should see windows (any version) for what it is : a fat hog infested with fleas and other pest.

Truth about Vista

By Old Timer on 17.01.2008 - 18:01
i alpha tested longhorn, then vista right up until the recent sp1. vista is a cpu guzzling, memory hungry hog. plain and simple. it offers nothing performance wise over xp professional. microsoft touts that it has better security because of features like user account control. i personally do not like being tortured with a yes or no question every single time i try and do something on my system. its silly and a bad idea, uac was a rejected, recycled feature that was left out of windows 2000, testers hated it, so they removed it. with a good anti spyware, anitvirus installed xp is just as safe and secure. i recently switched back to xp pro, and i can tell you the wow really did start now! xp runs circles around vista. i can guarantee anyone reading this that benchmark test after test proves that xp outperforms vista. vista really is just eyecandy. xp can do anything vista can do better, using more efficient memory handling, and less cpu cycles. my pc is not really outdated, 2 single core xeons, 3.4 ghz, 4 gigs of ddr2 ram, 512 mb nvidia card, wd raptor hard drive. i just got tired of menu options hidden hidden under layer after layer of useless garbage. i do not like my os telling me i do not have sufficient priveledges to accomplish a task either. plus, vista has digital rights management software watching every move you make. its choked full of microsoft spyware. they call it 'safe computing' when they spy on you. microsoft trusts you because you are being watched via their spyware. microsoft made a deal with hollywood to take their copyrights off the dvd and put it right in your os. this also slows vista down because video/audio has to be filtered so much, coded, unencoded back and forth. yes, xp has drm, but nothing like vista. again, i switched back to xp and it is a breath of fresh air. i will try windows 7. microsoft has lost respect for the general public to release an os like vista. but then vista was not designed for the public user, it was created for corporate america to protect 'intellectual property'. this is a fact people. anything, and i mean anything vista can do xp can do it better! research everything i am telling you and make up your own minds. fair enough?


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