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Hot trends, as its name implies, provides the hottest current searches updated throughout the day. For each Hot Trend, there are results from Google News, Google Blog Search and web search, which help explain why the search is hot. Hot Trends also allows viewing of what queries were hot on a particular day.

You may think Hot Trends comprises of the search terms people look for most often. It doesn’t. Instead, the Hot Trends algorithm analyzes millions of searches to find those that are deviating the most relative to their past traffic. Hot Trends is currently available only in English, but there are future plans for international versions. Hot Trends is replacing the weekly Google Zeitgest list, although monthly and annual lists will still be provided for each country. In addition to Hot Trends, Google Trends now allows viewing of "subregions" (e.g. states within the U.S.) across more than 70 countries.

You can now compare the leading presidential candidates around the country, for instance, or find out which states have the worst mosquito problems.

With the release of Hot Trends, we're retiring the weekly Zeitgest list, but we will still compile monthly lists for each country, and will continue our annual year-end roll-ups too.