AMD not eliminating ATI brand, reports false
section: common, for your questions: KezNews forum, 8.8.2006
Tip: Click here to update all your PC's outdated driversOne of the unforeseen ramifications of the AMD-ATI hookup is the new hyper-rumor-transport bus, a new technology whereby unsubstantiated rumors become fact at an alarming rate. I lamented this sad state of affairs a few weeks ago when patently false information regarding motherboard licensing was making its way around the 'net, and now we get to do it again.
Yesterday CustomPC claimed that AMD was going to scrap the ATI brand, inferring this in a most dubious manner. AMD's Gareth Cater had told them that AMD would, in fact, retain its name after the buyout was finished, meaning that AMD would remain AMD for the foreseeable future. CustomPC then assumed that this would mean that ATI as a brand was going to be dropped, reported it as such. The echo-chamber did the rest. For our part, we contacted AMD public relations folks yesterday, assuming that the story was bogus.
And alas, it is. AMD is now responding to the story, saying "AMD has no plans to drop the ATi brand name or ATi's product brands. The ATi name will live on at AMD as our leading consumer brand, and so will the Radeon brand and other ATi product brands. AMD's executive management knows very well the power and value of branding, and ATi's branding is some of the most valued in the global technology industry."
>> Click Here to Run a Free Scan for PC Errors <<
Send link 2 friend | Permalink
MORE RELATED ARTICLES:
First alleged photos of the ATI Radeon HD 5870 || Download Windows 7 RTM Power Saving Boost Update for AMD Multicore CPUs
Comments(0)
No new comments are allowed for this article.
For your questions use our KezNews Forum
Windows 7 RTM 7600.16385.090713-1255 HERE !